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商品編號： UV1381 出版日期： 2005/12/09 作者姓名： Bruner, Robert F.;Eades, Kenneth;Carr, Sean 商品類別： Finance 商品規格： 12p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
The cofounder of Compass Records, a small, independent music-recording company, must decide whether to "produce and own" the next album of an up-and-coming folk musician or simply "license" her finished recording. This case presents information sufficient to build cash-flow forecasts for either investment alternative. Discounted cash flow (DCF) analysis reveals that licensing will be the more attractive alternative unless the student assesses the value of the options for follow-on albums included in the "produce-and-own" contract.
涵蓋領域：
Cash flow;Finance;Real options
相關資料：
Case Teaching Note, (UV1382), 16p, by Robert F. Bruner, Kenneth Eades, Sean Carr;Spreadsheet Supplement, (UV5522), 0p, by Robert F. Bruner, Kenneth Eades, Sean Carr
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